Any marketing webinar will tell you running a business isn’t the same as advertising it. Many great products gather dust on shelves because they haven’t been marketed properly. Marketing is a continuous process. It involves a smart yet flexible strategy,
(Original column appeared September 2017, updated September 2022)
Traditional marketing is dead — why can’t people get this?
This thought was shared recently at a gathering of local business people. It wasn’t the first time.
Because the person in question