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My aim is to create the queer version of Sleepless in Seattle however with higher style selections. The promotional marketing campaign for Playboi Carti’s album began subtly on December 7, 2023, when Carti posted a cryptic Instagram story stating, “I am music,” adopted Art & Music news by another story showcasing Pharrell Williams’ response, merely studying “Prepare”. Later that day, DJ Akademiks announced that Carti’s album was expected to drop in January 2024, hyping it as “the greatest factor you ever heard”.