Website Builder is a tool that simplifies the technical aspects of creating a website. With drag-and-drop capabilities, it lets users build a website, enabling even those without coding knowledge.
In this article, we will explore website builders and their features. Businesses planning to buy domain names and hosting can also include a website builder in their hosting package.
What is a Website Builder?
A website builder is a website design tool that eliminates the need for programming skills. It has built-in drag-and-drop functionality and thousands of customisable templates and layouts, allowing one to build an entire website without external support.
It works like a DIY, so with a systematic plan and vision, one can easily create a professional-looking website for one’s business. A website builder usually has two types: an online, browser-based one, and an offline builder, software you download and install on your computer.
Website Builder Features
1. User-Friendliness
Unlike programming, the best website builders have a drag-and-drop function, so adding content and editing designs is much easier. Within a few minutes, you can create and edit new pages, add multiple pages, and go live as well.
A website builder works like your painting tools. You see a layout in the middle of the page and tools at the side. You can easily add text, photos, and videos to the canvas, allowing you to visualise and customise your website’s design in real time.
2. Tools And Integration
The best website builders for small businesses present various integrations through their website-building tools to simplify building a website. That includes-
- AI logo generator: Create a custom logo for free without needing a graphic designer.
- SEO features: Automatically check for SEO details like alt text and meta descriptions for better search visibility.
- Appointment booking: These are tools for scheduling customers that go well with service-based businesses.
- Email marketing: Built-in tools to stay in touch with visitors and encourage repeat business.
- Cloud storage: Easily upload content from Google Drive, OneDrive, Dropbox, etc.
- Email marketing: Integrate platforms like HubSpot or Mailchimp for automated follow-ups and reminders.
- CRM tools: Use systems like Salesforce or Monday to track visitors and capture leads.
- E-commerce tools: Manage shipping, payments, inventory, and more for smooth business operations.
3. Pricing
Most website builders come integrated with the web hosting package you choose. This integration often means lower overall costs than purchasing hosting and website design services separately.
When you usually buy a website builder exclusive of a web hosting package, it usually costs more. Though most providers offer cost-friendly introductory packages, prices may increase after the initial term or as you add more features and services. Therefore, getting your website builder, including your web hosting packages, is the best way to save on costs.
4. Compatibility With Web Hosting
The website builders included with the web hosting plans are technically more compatible. This ensures a robust infrastructure for your website with a combination of healthy hosting and a compatible website builder. They are well-optimised with each other, providing seamless integration and enhanced performance.
5. SEO Friendliness
Most of the best website builders are well-optimised with SEO-friendly features. That includes-
- Meta Tags: Enable search engines to understand the content of your pages, improving SEO.
- URL Customisation: Allows you to create user-friendly and relevant URLs for better search ranking.
- Sitemaps: Provide a structured map of your site to assist search engines in indexing your web pages more effectively.
- Analytics: Track visitor behaviour and site performance to refine your strategies and improve user experience.
- Social Media Integration: Connects your site with social platforms to increase engagement and drive traffic
6. Templates and Customisation
One of the best website builder features is templates and customisation, as you get a wide range of pre-designed options. Further, there is flexibility to tailor every detail to fit your needs and branding. You can choose your layout, create and edit the design, use Al to create a logo, add and edit font and colours of your choice, etc.
Conclusion
Website builders are a perfect way to build a website without hassle. They are loaded with some of the best features, such as user-friendliness, easy third-party tool integration, cost-effectiveness, compatibility with web hosting, SEO-friendly, and more.
So, experience the perfect blend of ease, functionality, and customisation with the best website builder of your choice.